PCOD House: a brand that didn't exist, built from scratch

Dr. Bhargavi Donka and her husband Yasarapu Ravi Kumar came to me with their idea: build a brand dedicated to PCOD/PCOS care, alongside two products they'd already developed on their own. They had zero online business experience. They just pitched the idea and put everything in my hands.

The idea itself was simple: help people struggling with PCOD/PCOS, show visitors the two products that are working for PCOD/PCOS/PMOS, promote the business through Instagram, generate leads and consultations, and turn it into a new income stream for them.

After a lot of back and forth, I came up with a free 2 minute PCOD test on the website. The form asks about their symptoms, and the next question changes based on what they enter. At the end, they get a PCOD score, and we capture their phone number and email in the process.

That's funnel one.

Apart from the website, my team also manages their Instagram (@pcodhouse). I also set up a customer support and lead follow up team for them. Basically, we handle all of their digital presence.

Within the first 2 months, we got 2500+ leads through the form.

We've been following up on these and generating income ever since. The form submissions are automated to show up in a sheet, which our follow up team works from every day, either calling or messaging on WhatsApp to try and convert them into consultations.

Dr. Bhargavi adds the right products alongside her inputs in the prescription.

In 90 days, that turned into ₹1,71,590 collected across 117 payments.

It's actually a good start for a brand that didn't even exist before January 26th this year. Social media and SEO have played the key role in bringing these leads in.

pcodhouse.com is intentionally kept simple, we avoided everything that isn't important at this early stage.