SEO
Full SEO: technical, on-page and AI search
Search has moved beyond Google's ten blue links. AI Overviews, ChatGPT and Perplexity all draw on the same technical and content foundations, so work done properly once helps across all of them.
Full SEO covers the technical groundwork search engines need (site speed, crawlability, structured data), the on-page work that helps each page rank for what it's about, and content written to be cited, not just indexed. It's ongoing monthly work, not a one-time audit, and it's quoted per site after we look at where you stand today. We handle both local search and national or international visibility.
Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude all answer questions directly, and they draw on the same foundations: content a crawler can read without running JavaScript, a clean structure, accurate structured data, and a business described consistently everywhere it appears. Do that work once and it pays off across all of them at the same time.
What's included
The fundamentals come first
Technical foundation
Site speed, crawlability, sitemap and structured data set up correctly. This is the part most sites get wrong.
Ready for AI search too
Content structured so ChatGPT, Perplexity and AI Overviews can find and cite it, as well as Google.
Honest reporting
You see what's improving. No vanity metrics and no dashboards dressed up to look good.
No shortcuts
No link farms and no keyword stuffing. The fundamentals only, so the gains hold.
How it works
How we run SEO
SEO is a cycle, not a delivery. This is the loop we run.
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01
Audit
We look at what's there: how fast the site loads, what a crawler can reach, what structured data exists, what you rank for now, and what your competitors are winning that you aren't.
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02
Fix the foundation
Technical issues come first, because on-page and content work built on a broken foundation doesn't compound. That means speed, crawlability, structured data, internal linking and anything blocking indexing.
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03
Build and optimise content
We write pages that answer your customers' questions completely and early, since AI answer engines weigh a page's opening content heavily. We use concrete numbers and specifics, not padding.
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04
Report and repeat
You get honest monthly reporting from Search Console and analytics, the same numbers we see. Then comes the next round of work, prioritised by what moved.
Fit
Who this is for, and who it isn't
This suits businesses that already have a working site and want sustained visibility, and businesses that keep being told SEO is done but never see the work. It pairs well with local SEO and Google Business Profile if most of your customers are nearby, and with content and copywriting if the gap is that you have nothing worth ranking yet.
Be sceptical of anyone selling SEO as a one-month fix, guaranteed rankings or a fixed number of backlinks. We don't do any of those. It's also the wrong first step if your site is slow or broken. A redesign and optimization pass usually has to come first, because no amount of SEO fixes a site that takes eight seconds to load.
Before paying anyone for AI search work, run our 20 minute AI search visibility check to see whether ChatGPT and Google can fetch your pages at all.
Cost
What it costs
SEO is quoted per site, not sold as a fixed package, because a brand-new five-page site and a neglected fifty-page site are very different jobs. We look at your site first, tell you what needs doing, and give you a monthly figure before anything starts.
For context on what the surrounding work costs, everything else we do is published openly: sites from ₹12,999 and care plans from ₹2,449 a month. A Premium Business Website at ₹64,000 includes full SEO setup (on-page, technical and AI search) as part of the build.
Questions
Common questions
How long does SEO take to show results?
SEO isn't instant for anyone. Technical fixes can show up in weeks, but meaningful ranking movement for competitive terms usually takes a few months. Anyone promising overnight results is cutting corners that catch up with you later.
Do you guarantee rankings?
No. Nobody outside Google controls Google's algorithm, so nobody can honestly guarantee a number one ranking. What we commit to is doing the technical and content work correctly and consistently.
Is SEO a one-time project?
The technical setup is a project. Staying visible while competitors and algorithms change is ongoing work. We offer both.
How do you optimise for ChatGPT, Perplexity and AI Overviews?
By making the site easy for a non-JavaScript crawler to read and trust: content in the raw HTML, accurate structured data describing the business and its services, direct answers early on the page, and consistent business details everywhere. There's no secret setting. AI answer engines reward the same clarity good SEO always rewarded, just more strictly.
Is on-site work enough to get recommended by AI?
No. For a local service business, much of what AI answer engines cite comes from outside your own website: your Google Business Profile, reviews, directory listings and mentions elsewhere. On-site work is necessary and we do it thoroughly, but we'll also tell you what needs doing off-site instead of pretending the website is the whole job.
Do you do link building?
Not the bought-links kind. Paid link schemes break Google's guidelines and work until they suddenly cost you everything. We focus on earned mentions, accurate listings and content worth referencing.
How will I know whether the SEO is working?
You get reporting from Google Search Console and analytics showing impressions, clicks, positions and which pages moved. If something isn't working, we'll say so and change approach instead of quietly reporting vanity metrics.
Related
Often paired with
Ready to show up in search?
No forms, no sign-up. Message us on WhatsApp and tell us what your business needs.