Add-on service
Website content and copywriting, specific to your business
Generic website copy is easy to spot and easy to ignore. Good copy is specific to your business, and specificity is what actually persuades people.
Content & Copywriting covers website copy, service page content and campaign writing, written to be specific to your actual business rather than generic filler. It is a standalone add-on to any other service, most often paired with a new website build, and is quoted per project based on how many pages need writing. We write from Hyderabad for businesses across India.
Generic copy is easy to spot and easy to ignore, and specificity is what actually persuades people. It is also, increasingly, what gets a page cited: research on AI answer engines consistently finds that concrete detail, real numbers and direct statements are what get quoted, while padding and keyword repetition achieve nothing.
What's included
Specific to your business, built for search
Specific to your business
Written around what you actually do and who you actually serve, not generic templates.
SEO-aware
Structured to work with search and AI-discovery, not just read well.
No fabricated claims
Persuasive without inventing stats or credentials you don't have.
Fits your existing brand
Matches the voice and positioning already established across your presence.
How it works
From first message to live
The writing is the easy part. Learning the business is the work.
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01
Learn the business
A real conversation about what you do, who buys it, what they ask before buying, and what makes people choose you over the alternative. Vague copy is nearly always a symptom of vague input.
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02
Agree the structure
What each page needs to say and in what order, before any sentences get written. Most weak website copy is a structure problem wearing a writing problem's clothes.
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03
Write
Specific, plain, and free of invented claims. We do not fabricate statistics, results or credentials to make copy sound stronger — if a claim cannot be backed, it does not go in.
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04
Revise
You read it and tell us what is wrong. Revisions are part of the job, not an extra, because nobody knows your business better than you do.
Fit
Who this is for, and who it isn't
This suits businesses whose site says nothing specific, businesses launching something new with nothing written yet, and anyone who has been staring at an empty page for weeks. It pairs most often with a website build, and with Full SEO where the gap is that there is nothing worth ranking yet.
It is not for you if you would rather write it yourself — you know the business best, and we are happy to build around content you provide. We also will not write copy making claims we cannot verify, so if the brief depends on impressive numbers that do not exist, we are the wrong choice.
Cost
What it costs
Copywriting is quoted per project based on how many pages need writing and how much research is involved. It is available on its own or as part of a build.
Where it is bundled with a website, the build prices are published openly: ₹12,999 for a single page, ₹23,999 for a multi-page business site, ₹2,800 for each extra page. Nonprofits, students and personal projects get 20% off.
Questions
Common questions
Can I get copy without a full website build?
Yes, it's available standalone, for an existing site, a specific page, or a campaign.
How do you learn enough about my business to write for it?
A direct conversation, not a generic questionnaire. We ask what's actually distinct about your business.
Do you handle blog content too?
Yes, once your resources or blog section exists, ongoing content is part of what we can support.
What if I don't like the first draft?
Revisions are part of the process. The goal is content that actually sounds right for your business, not a rushed first pass.
Can I get copy without a full website build?
Yes, it's a standalone add-on. Plenty of clients have a site they're happy with structurally and just need what's on it to actually say something.
Do you write blog articles?
Yes, ongoing content writing is available and it's usually where SEO gains compound, since service pages alone rarely earn citations. It's quoted separately from one-off website copy because it's an ongoing commitment rather than a fixed deliverable.
Will the copy be written by AI?
The work you're paying for is specificity about your business, which is exactly what generic AI output lacks. We use whatever tools help, but what lands is written and checked against what your business actually does, and never padded with invented claims.
What if I don't like the first draft?
You tell us and we revise it — that's part of the job, not an upsell. Early drafts are also where structural disagreements surface, which is much cheaper than finding them after a site is built.
Related
Often paired with
Ready for copy that actually sounds like you?
No forms, no sign-up. Just a direct conversation about what your business actually needs.