Add-on service

Website content and copywriting, specific to your business

Generic website copy is easy to spot and easy to ignore. Good copy is specific to your business, and being specific is what persuades people.

Content & Copywriting covers website copy, service page content and campaign writing, written around your actual business instead of generic filler. It's an add-on to any other service, most often paired with a new website build, and it's quoted per project based on how many pages need writing. We write for businesses in Hyderabad and across India.

Concrete detail also helps with search. Specific facts, real numbers and direct statements are easier for Google and AI answers to quote than padding and repeated keywords, so a page that says something specific has a better chance of being used.

What's included

Written for your business and for search

Specific to your business

Written around what you do and who you serve, not a generic template.

Search-aware

Structured to work for search and AI discovery, as well as for the person reading.

No invented claims

Persuasive without made-up statistics or credentials.

Fits your brand

Matches the voice and positioning you already have across your presence.

How it works

How the writing gets done

The writing is the easy part. Learning the business is the work.

  1. 01

    Learn the business

    A conversation about what you do, who buys it, what they ask before buying and why people choose you over the alternative. Vague copy almost always comes from vague input.

  2. 02

    Agree the structure

    We agree what each page needs to say, and in what order, before any sentences get written. Most weak website copy is a structure problem that looks like a writing problem.

  3. 03

    Write

    Specific, plain and free of invented claims. We don't make up statistics, results or credentials to make copy sound stronger. If a claim can't be backed up, it doesn't go in.

  4. 04

    Revise

    You read it and tell us what's wrong. Revisions are part of the job, not an extra, because nobody knows your business better than you.

Fit

Who this is for, and who it isn't

This suits businesses whose site says nothing specific, businesses launching something new with nothing written yet, and anyone who has been staring at an empty page for weeks. It pairs most often with a website build, and with Full SEO when the gap is that there's nothing worth ranking yet.

It's not for you if you'd rather write it yourself. You know the business best, and we're happy to build around content you provide. We also won't write claims we can't verify, so if the brief depends on impressive numbers that don't exist, we're the wrong choice.

Cost

What it costs

Copywriting is quoted per project, based on how many pages need writing and how much research is involved. You can buy it on its own or as part of a build.

Where it's bundled with a website, the build prices are published openly: ₹12,999 for a single page, ₹23,999 for a multi-page business site and ₹3,600 for each extra page. Nonprofits, students, artists and personal projects get 20% off.

Questions

Common questions

Can I get copy without a full website build?

Yes. Content & Copywriting is a standalone add-on, for an existing site, a single page or a campaign. Plenty of clients have a site they're happy with structurally and just need what's on it to say something specific.

How do you learn enough about my business to write for it?

Through a direct conversation, not a generic questionnaire. We ask what's different about your business and why customers pick you.

Do you write blog articles?

Yes. Ongoing content is available, and it's usually where SEO gains build up, since service pages alone rarely get cited. It's quoted separately from one-off website copy because it's an ongoing commitment, not a fixed deliverable.

What if I don't like the first draft?

You tell us and we revise it. That's part of the job, not an upsell. Early drafts are also where structural disagreements show up, which is far cheaper than finding them after a site is built.

Ready for copy that sounds like you?

No forms, no sign-up. Message us on WhatsApp and tell us what your business needs.